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Legal Marketing Made Easy

Take Control. Get More Clients. Build a Better Law Practice.

The Difference Between Happy Clients and Pissed Off Clients

June 28, 2015 by Jim Hart Leave a Comment

What’s the difference between good customer service and bad customer service? Managing expectations. It’s that simple. 1. Tell the customer what you are going to do. 2. Do it, on time. 3. Tell the customer what you did. This weekend I’m moving to a new office share arrangement, a bit closer to my home. Last […]

Filed Under: Law Practice Management, Legal Marketing Resources, Permission Marketing, Software for the Law Office, Systems Development Tagged With: Infusionsoft

What I learned by listening to Pat Flynn at the Gym

June 26, 2015 by Jim Hart Leave a Comment

Do you listen to podcasts? You may have listened to my podcast, which I stopped recording last November – but do you listen to any others? Today I was listening to the Smart Passive Income Podcast with Pat Flynn while I was at the gym. Pat was interviewing Chalene Johnson, an inspiring entrepreneur who talked […]

Filed Under: Law Office Startup, New Client Funnels, Permission Marketing, Podcasts, Starting a law firm, Tips and Strategies Tagged With: Chalene Johnson, Leadpages, Pat Flynn, Tim Paige

[FREE Live Training] More Qualified Leads, Smaller Marketing Budget for Your Law Practice

June 23, 2015 by Jim Hart Leave a Comment

As you may, or may not know from my podcast and blog, I’m a big fan of a software program called LeadPages. I use it on a daily basis in my law practice to help me gather more leads and turn those leads into clients. One of the marketing guys over at LeadPages just emailed […]

Filed Under: Legal Marketing Resources, Permission Marketing, Software for the Law Office, Tips and Strategies Tagged With: Leadpages, Tim Paige

LMME 038 : How to Market Your Law Practice properly so that you don’t have to “Sell” your Law Firm ever again

August 7, 2014 by Jim Hart Leave a Comment

In today’s episode, I will discuss how to market your law practice properly so that you will never have to “sell” your firm to potential prospects ever again.  This is a strategy and technique that most lawyers don’t even know exists, and it could transform the way you practice law. Enjoy! CLICK HERE: Sign up for our FREE […]

Filed Under: Permission Marketing, Podcasts, Systems Development

LMME 037 : Which Phases of the Client Life Cycle are you Ignoring to the Detriment of your Law Practice?

July 31, 2014 by Jim Hart Leave a Comment

In today’s podcast, I talk about the three phases of the client life cycle.  Surprisingly enough, many lawyers ignore at least 2 out of the 3 phases of the client life cycle, and in so doing leave thousands of dollars of revenue on the table.  Are you ignoring any of these phases? Enjoy! Right click here […]

Filed Under: New Client Funnels, Niche Marketing, Permission Marketing, Podcasts, Referral Marketing, Tips and Strategies

How to attract clients to your law firm in three easy steps

July 26, 2014 by Jim Hart Leave a Comment

How to not get more clients

“It had been so long since the phone rang, I thought they turned it off…” That was the email I received from a lawyer yesterday. And rather than email my response directly to her, I thought this would be a good “teaching moment” to show the rest of you out there how to attract clients […]

Filed Under: New Client Funnels, Niche Marketing, Permission Marketing

LMME 034 : How to Effectively use Permission Marketing to Build a Law Practice

July 3, 2014 by Jim Hart Leave a Comment

Most lawyers don’t know about this dirty little secret called permission marketing.  In this week’s episode, we discuss how you can use their ignorance to your advantage. Also, time is running out!  If you haven’t already signed up for the 3-part FREE video series on advanced lawyer marketing, do so now! Click here to receive […]

Filed Under: Permission Marketing, Podcasts, Systems Development Tagged With: permission marketing

How to Attract More Paying Clients to Your Law Practice

March 21, 2014 by Jim Hart 2 Comments

Attract more Paying Clients

I’ve been working extremely hard over the past several weeks to try to convince lawyers that 2014 is going to be the year of the Podcast. Yesterday I held my first Webinar in which I discussed why podcasting is such a tremendous opportunity for lawyers. Unfortunately, lawyers are a stubborn bunch… I received numerous responses […]

Filed Under: Law Office Startup, Law Practice Management, New Client Funnels, Permission Marketing, Referral Marketing, Setting fees, Starting a law firm, Systems Development, Time Management, Tips and Strategies

How to use sex in your legal marketing

February 10, 2014 by Jim Hart Leave a Comment

Corri Fetman Billboard

There’s no denying that if done properly, sex appeal sells for the majority of businesses that choose to use it.  We’ve all seen sex-appeal used effectively to sell anything from beer and cars to fragrances and soft-drinks. But for lawyers? Come on. No way.  Can you actually use sex in your legal marketing strategy? We’ve […]

Filed Under: Legal Marketing Mistakes, New Client Funnels, Permission Marketing, Tips and Strategies Tagged With: Corri Fetman, Dana Wares, lady justice, Mona Patel

Does your Law Firm make this Huge Email Marketing Mistake?

January 22, 2014 by Jim Hart Leave a Comment

Yesterday I ran across a question from another lawyer on Google+ regarding email marketing. The specific question was, “I am interested in building a list of people that consult with me over the phone. Does anybody collect emails via staff over the phone?  Any thoughts on how to do this?” What I love about this question […]

Filed Under: Email Marketing, Legal Marketing Mistakes, Permission Marketing Tagged With: Aweber, Google, Infusionsoft

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