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Infusionsoft Archives - Legal Marketing Made Easy

Recharging my batteries at the beach… (and planning for the rest of the year)

August 1, 2015 by Leave a Comment

Right now it is 6:17 AM, I’ve been up since 4:20 AM, and I have to admit, I’m struggling. I’m sitting at the kitchen table of our beachfront condo at Wild Dunes Resort on Isle of Palms.  The view is spectacular, but the weather is balmy, even at this early hour.  Today is the last […]

Filed Under: Goal Setting, Law Office Startup, Legal Marketing Updates, Tips and Strategies Tagged With: ,

The Difference Between Happy Clients and Pissed Off Clients

June 28, 2015 by Leave a Comment

What’s the difference between good customer service and bad customer service? Managing expectations. It’s that simple. 1. Tell the customer what you are going to do. 2. Do it, on time. 3. Tell the customer what you did. This weekend I’m moving to a new office share arrangement, a bit closer to my home. Last […]

Filed Under: Law Practice Management, Legal Marketing Resources, Permission Marketing, Software for the Law Office, Systems Development Tagged With:

Why I love Infusionsoft for my law practice

January 28, 2014 by 1 Comment

I use Infusionsoft to automate much of the sales and marketing in my law practice. It is sort of like Aweber, but on crack. Now don’t get me wrong, Aweber is a fantastic piece of software, and to create a simple email list and send out auto-responders, Aweber does the job just fine – not […]

Filed Under: Email Marketing, Law Firm Technology, Legal Marketing Resources, Software for the Law Office, Systems Development Tagged With:

Does your Law Firm make this Huge Email Marketing Mistake?

January 22, 2014 by Leave a Comment

Yesterday I ran across a question from another lawyer on Google+ regarding email marketing. The specific question was, “I am interested in building a list of people that consult with me over the phone. Does anybody collect emails via staff over the phone?  Any thoughts on how to do this?” What I love about this question […]

Filed Under: Email Marketing, Legal Marketing Mistakes, Permission Marketing Tagged With: , ,