In today’s episode, I will discuss how to market your law practice properly so that you will never have to “sell” your firm to potential prospects ever again. This is a strategy and technique that most lawyers don’t even know exists, and it could transform the way you practice law.
Enjoy!
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Items Mentioned in the Podcast
- LMME 038 : The Law Firm Client Life Cycle [Podcast]
- Infusionsoft, my CRM program
- The Ultimate Guide to Google Adwords, 3d Edition, by Perry Marshall
- The Ultimate Guide to Google Adwords, 4th Edition, by Perry Marshall (release date October 1, 2014)
- LeadPages
- The Robert Collier Letterbook
- Free Recorded Message
- Aweber
In this particular episode, you will learn:
A step-by-step process for implementing a marketing funnel into the “prospecting” component of your legal marketing efforts, including:
- A review of topics covered during last week’s episode, the complete law firm client life-cycle
- The three steps to pre-qualifying prospects that call your law firm
- An overview of how I have tackled this in my own law practice
- How to use Google Adwords to build a list of prospects
- Why it is so important to use a squeeze page in conjunction with Google Adwords
- What a “compelling offer” is and several examples
- How to build trust with prospects so that they will only look to you when they need a lawyer
- Benefits of using education based marketing with prospective clients
- Why your prospects will happily pay the fees you quote if you properly “pre-sell” them
- The dangerous mindset that most lawyers have about pre-selling their services in an automated fashion
- Why it is so important to focus on one practice are, and one “niche” within that practice area
- What you are NOT offering when you create your advertisements (advertise THIS instead)
Action Items
- Sign up for our Free, 3-part video marketing training series
- Follow Legal Marketing Made Easy on Twitter
- Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.
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