LMME 038 : How to Market Your Law Practice properly so that you don’t have to “Sell” your Law Firm ever again

In today’s episode, I will discuss how to market your law practice properly so that you will never have to “sell” your firm to potential prospects ever again.  This is a strategy and technique that most lawyers don’t even know exists, and it could transform the way you practice law.

Enjoy!

CLICK HERE: Sign up for our FREE 3-part video marketing training

Right click here to download the mp3

Items Mentioned in the Podcast

• LMME 038 : The Law Firm Client Life Cycle [Podcast]
• Infusionsoft, my CRM program
• The Ultimate Guide to Google Adwords, 3d Edition, by Perry Marshall
• The Ultimate Guide to Google Adwords, 4th Edition, by Perry Marshall (release date October 1, 2014)
• LeadPages
• The Robert Collier Letterbook
• Free Recorded Message
• Aweber

In this particular episode, you will learn:

A step-by-step process for implementing a marketing funnel into the “prospecting” component of your legal marketing efforts, including:

1. A review of topics covered during last week’s episode, the complete law firm client life-cycle
2. The three steps to pre-qualifying prospects that call your law firm
3. An overview of how I have tackled this in my own law practice
4. How to use Google Adwords to build a list of prospects
5. Why it is so important to use a squeeze page in conjunction with Google Adwords
6. What a “compelling offer” is and several examples
7. How to build trust with prospects so that they will only look to you when they need a lawyer
8. Benefits of using education based marketing with prospective clients
9. Why your prospects will happily pay the fees you quote if you properly “pre-sell” them
10. The dangerous mindset that most lawyers have about pre-selling their services in an automated fashion
11. Why it is so important to focus on one practice are, and one “niche” within that practice area
12. What you are NOT offering when you create your advertisements (advertise THIS instead)

Action Items

1. Sign up for our Free, 3-part video marketing training series
2. Follow Legal Marketing Made Easy on Twitter
3. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.