Most lawyers don’t know about this dirty little secret called permission marketing. In this week’s episode, we discuss how you can use their ignorance to your advantage.
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Enjoy!
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Items Mentioned in the Podcast
- Permission Marketing, By Seth Godin
- The No B.S. Series, by Dan Kennedy
In today’s episode, we will discuss:
- What is “Permission Marketing“, and how you can use it to your advantage to set yourself apart from your competition.
- Why most lawyers refuse to use permission marketing. (Hint, they are lazy).
- How I first got turned on to permission-based, information marketing.
- How I am effectively using permission marketing in my law practice.
- A sequence that you can put to use immediately in your law practice to drive more business through your doors.
- How permission marketing can set you apart as an authority figure in your market.
Action Items
- Sign up for the 3-part Video Training on Lawyer Marketing
- Follow Legal Marketing Made Easy on Twitter
- Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.
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