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Niche Marketing Archives - Legal Marketing Made Easy

LMME 055 : Here’s the Marketing Mix I’m using to Build My Law Practice

In this week’s episode, I talk about the marketing mix of my new law practice, and how I’m using 3 specific strategies on a daily basis to hit my marketing goals. As most of you are aware, I’m in the process of transitioning my law practice from a family law practice to an intellectual property and brand protection practice. […]

LMME 037 : Which Phases of the Client Life Cycle are you Ignoring to the Detriment of your Law Practice?

In today’s podcast, I talk about the three phases of the client life cycle.  Surprisingly enough, many lawyers ignore at least 2 out of the 3 phases of the client life cycle, and in so doing leave thousands of dollars of revenue on the table.  Are you ignoring any of these phases? Enjoy! Right click here […]

How to attract clients to your law firm in three easy steps

“It had been so long since the phone rang, I thought they turned it off…” That was the email I received from a lawyer yesterday. And rather than email my response directly to her, I thought this would be a good “teaching moment” to show the rest of you out there how to attract clients […]

Legal Marketing Mistakes – #1 Lack of Focus

Today we finish up our series on the six legal marketing mistakes that solo and small firm attorneys make when starting a law practice. The topic of today’s post is lack of focus. Before we get into that, let’s quickly recap the first five legal marketing mistakes that I discussed: Not marketing at all Not […]