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In Best of the Week I review the best legal marketing articles on the web

Best of the Week for December 8, 2013

In this week’s “best of the week” segment, I only came across two articles worthy of sharing with you.  In my mind, there are three main reasons that the number of articles I’m finding that are worthy of sharing has gone down since I started this segment several weeks ago. First, I had a generally busy week at the law firm, with three court appearances and a number of client meetings.  Pretty much everyday for me was booked solid.  However, that’s not a great reason because I’m generally able to make up for a busy week by finding several worthy articles over the weekend.  For that reason, I’m not convinced that this is the sole reason that the number of “sharable” articles has declined.

My second hypothesis is that because we are getting closer to the holiday’s, people have stopped writing great content and are taking time off from their writing – this seems more plausible to me.  However, my final reason seems the most likely, and it is simply this – I have become more and more selective in what I deem worthy of sharing. There is a lot of garbage on the internet, and weeding through it all to find some gems is difficult at times.

Regardless, without further adieu, here are the two articles I found this week that are relevant and helpful to anyone thinking about starting a law firm, or legal marketing in general:

  1. Kevin O’Keefe, of Real Lawyers have Blogs wrote an article entitled Blogging Democratizes Publishing and Expression for Lawyers. In a couple quick paragraphs, Kevin makes the argument for why blogging is such a great way for lawyers to establish themselves as a trusted resource and authority.
  2. John Jantsch, of Duct Tape Marketing writes about How to Honor your most Important Relationships. In this article, John lays out a case for shrinking the number of people who you interact with and focusing your time and effort on these select few. What John is advocating sounds a lot like the 80/20 principle at work.

So that’s it. Two great articles that I found this week that I felt were worth sharing.  Stay tuned for this week’s Podcast on Thursday morning – I’ll be talking about my year-in-review, and how you can make 2014 the best year ever for your law firm.

In the future, if you come across something that you think is worth sharing, please feel free to post it in the comments below. Have a great week!

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