• Start Here
  • Legal Marketing Checklist
  • About
  • Blog
  • Podcasts
  • Resources
    • How to Start a Blog for Your Law Firm
  • Contact Us
  • The Academy
    • Premium Podcast

Legal Marketing Made Easy

Take Control. Get More Clients. Build a Better Law Practice.

LMME 023 : Using Pay-Per-Click Ads to build a list of loyal, raving fans

April 17, 2014 by Jim Hart 1 Comment

10 ways to boost your law firm web trafficIn today’s episode, I will discuss how you can build a list of loyal, raving fans using pay-per-click ads, specifically Google Adwords and/or Facebook Ads in conjunction with a powerful lead magnet and a service such as LeadPages.

Enjoy!

Right click here to download the mp3

Enjoy the show?  Please leave us a rating and review on iTunes – Thank you!

Items Mentioned in the Podcast

  • How did I build 2 six-figure law practices in less than a year?  Sign-up for the webinar on Friday, April 18th at 2pm to find out.
  • Leadpages
  • Myecovermaker.com
  • Amy Porterfield

In this particular episode, you will learn:

The process I follow to bring clients to my firm and build my list of raving fans, including:

  1. The biggest mistake that most lawyers make with their pay-per-click advertising.
  2. What the goal of your pay-per-click ad campaign should be.
  3. The differences between Google Adwords and Facebook Ads.
  4. Why PPC ads are such a powerful way to advertise.
  5. The three “E’s” that you must consider when sending an email to a prospect.
  6. The ONE thing you MUST DO before you start your PPC campaign.
  7. How to create a giveaway that is sure to convince your prospects to give you permission to follow-up with them.
  8. Why a good opt-in page is a must.
  9. How to ethically “steal” or “swipe” language from other professionals that you can use in your opt-in page.
  10. The appropriate number of touches you should have with a prospect after they sign up for your list.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

Filed Under: Podcasts

Comments

  1. jameshartlaw says

    April 17, 2014 at 8:05 pm

    I am aware that the podcast this week is cutting off at about 19:50. I’m working on reworking this and re-uploading the podcast to my hosting provider.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Software I Can’t Live Without

Follow me on Twitter

My Tweets
No Need For WordPress Developers — Drag & Drop With Headway
Genesis Framework for WordPress
 
How smart is your Theme?  How good is your support? Check out ThesisTheme for WordPress.
Scribe: More Traffic in Less Time
 

Copyright © 2023 · Prose on Genesis Framework · WordPress · Log in