LMME 023 : Using Pay-Per-Click Ads to build a list of loyal, raving fans

In today’s episode, I will discuss how you can build a list of loyal, raving fans using pay-per-click ads, specifically Google Adwords and/or Facebook Ads in conjunction with a powerful lead magnet and a service such as LeadPages.

Enjoy!

Right click here to download the mp3

Enjoy the show?  Please leave us a rating and review on iTunes – Thank you!

Items Mentioned in the Podcast

• How did I build 2 six-figure law practices in less than a year?  Sign-up for the webinar on Friday, April 18th at 2pm to find out.
• Leadpages
• Myecovermaker.com
• Amy Porterfield

In this particular episode, you will learn:

The process I follow to bring clients to my firm and build my list of raving fans, including:

1. The biggest mistake that most lawyers make with their pay-per-click advertising.
2. What the goal of your pay-per-click ad campaign should be.
3. The differences between Google Adwords and Facebook Ads.
4. Why PPC ads are such a powerful way to advertise.
5. The three “E’s” that you must consider when sending an email to a prospect.
6. The ONE thing you MUST DO before you start your PPC campaign.
7. How to create a giveaway that is sure to convince your prospects to give you permission to follow-up with them.
8. Why a good opt-in page is a must.
9. How to ethically “steal” or “swipe” language from other professionals that you can use in your opt-in page.
10. The appropriate number of touches you should have with a prospect after they sign up for your list.

Action Items

1. Follow Legal Marketing Made Easy on Twitter
2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.