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LMME 023 : Using Pay-per-click ads to create a list of raving fans

LMME 023 : Using Pay-Per-Click Ads to build a list of loyal, raving fans

10 ways to boost your law firm web trafficIn today’s episode, I will discuss how you can build a list of loyal, raving fans using pay-per-click ads, specifically Google Adwords and/or Facebook Ads in conjunction with a powerful lead magnet and a service such as LeadPages.


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Items Mentioned in the Podcast

In this particular episode, you will learn:

The process I follow to bring clients to my firm and build my list of raving fans, including:

  1. The biggest mistake that most lawyers make with their pay-per-click advertising.
  2. What the goal of your pay-per-click ad campaign should be.
  3. The differences between Google Adwords and Facebook Ads.
  4. Why PPC ads are such a powerful way to advertise.
  5. The three “E’s” that you must consider when sending an email to a prospect.
  6. The ONE thing you MUST DO before you start your PPC campaign.
  7. How to create a giveaway that is sure to convince your prospects to give you permission to follow-up with them.
  8. Why a good opt-in page is a must.
  9. How to ethically “steal” or “swipe” language from other professionals that you can use in your opt-in page.
  10. The appropriate number of touches you should have with a prospect after they sign up for your list.

Action Items

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  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.


  1. jameshartlaw says

    I am aware that the podcast this week is cutting off at about 19:50. I’m working on reworking this and re-uploading the podcast to my hosting provider.

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