Have you ever wondered how to write a newspaper ad for your law firm? There are good ways and bad ways to do this, and I go through these strategies in this podcast. I decided to take a little bit different angle with today’s podcast. Rather than going through an outline, point by point, I decided to go “rogue” and answer some listener questions – completely off the cuff. This is one episode that you do not want to miss. I start with responding to an attorney that wants to publish a “tombstone” ad for a mere $1,000 in his local paper, and move on from there…
Items Mentioned in the Podcast
- No B.S. Direct Marketing, by Dan Kennedy
- The Academy, 3-Part Video Training Series for Lawyers
- Successfully Solo Friends, A Facebook Community for Lawyers started by Barbara Nelson
- Free Recorded Message
In this particular episode, you will learn:
This is the first in a two-part series where I will be asking questions related to legal marketing. I realize that there are only Here are the questions I answered this week:
- What is the best way to craft a newspaper ad to gather new business?
- Why you shouldn’t even include the name of your firm in your newspaper ad (I’m crazy, I realize that…)
- Why you are better off burning your money than running a tombstone ad.
- What should I put on the back of my business card… and what you SHOULDN’T put on the back of the card…
- Should I be spending thousands of dollars on SEO experts/consultants? (Uh…. no. Here’s why.)
- How do you know when to fire a client who isn’t paying your bill? (Do I really need to answer this?)
- CLICK HERE to access your FREE, 3 Part Video Training Series on Legal Marketing for Lawyers
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