LMME 039 : How to Write a Newspaper Ad for Your Law Firm (Part 1)

Have you ever wondered how to write a newspaper ad for your law firm?  There are good ways and bad ways to do this, and I go through these strategies in this podcast.  I decided to take a little bit different angle with today’s podcast.  Rather than going through an outline, point by point, I decided to go “rogue” and answer some listener questions – completely off the cuff.  This is one episode that you do not want to miss.  I start with responding to an attorney that wants to publish a “tombstone” ad for a mere $1,000 in his local paper, and move on from there…

Enjoy!

CLICK HERE to access your FREE, 3 Part Video Training Series on Legal Marketing for Lawyers

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Items Mentioned in the Podcast

• No B.S. Direct Marketing, by Dan Kennedy
• The Academy, 3-Part Video Training Series for Lawyers
• Successfully Solo Friends, A Facebook Community for Lawyers started by Barbara Nelson
• Solosez
• Free Recorded Message

In this particular episode, you will learn:

This is the first in a two-part series where I will be asking questions related to legal marketing.  I realize that there are only  Here are the questions I answered this week:

1. What is the best way to craft a newspaper ad to gather new business?
2. Why you shouldn’t even include the name of your firm in your newspaper ad (I’m crazy, I realize that…)
3. Why you are better off burning your money than running a tombstone ad.
4. What should I put on the back of my business card… and what you SHOULDN’T put on the back of the card…
5. Should I be spending thousands of dollars on SEO experts/consultants? (Uh…. no.  Here’s why.)
6. How do you know when to fire a client who isn’t paying your bill?  (Do I really need to answer this?)

Action Items

1. CLICK HERE to access your FREE, 3 Part Video Training Series on Legal Marketing for Lawyers
2. Follow Legal Marketing Made Easy on Twitter
3. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.