In today’s episode, I will be getting back to the core of what Legal Marketing Made Easy is all about… the basics of building and growing a successful law practice. Specifically, we will dig through the 10 things you need to do when starting a building a law practice to insure your success.
Enjoy!
Right click here to download the mp3
In this particular episode, you will learn how to get back to the basics of building your law practice:
What does it mean to get back to the basics? Here’s my list:
- Decide on what type of law practice you want
- Decide what types of clients you want to work with
- Create a perfect client Avatar – center you marketing around this.
- Get to know your practice area
- Write a short e-book to get your feet wet, build an audience, and establish credibility
- Start a podcast
- Develop an information product
- Establish Systems
- Hire Staff
- Go back to the beginning of this list, and start over. But this time, write a “paper book” and send it to everyone you know that could refer you business.
How my Law Practice is doing after three months…
As many of you know, I launched my new law practice, Hawthorn Law, at the beginning of January. Here’s a look at the traffic generated in three months from my blogging and social media efforts…

Screenshot of Analytics taken on April 6, 2016
Action Items
- Follow Legal Marketing Made Easy on Twitter
- Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.
Leave a Reply