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Legal Marketing Made Easy

Take Control. Get More Clients. Build a Better Law Practice.

LMME 044 : 7 Ways to Differentiate Your Law Firm from your Competition

September 18, 2014 by Jim Hart Leave a Comment

7 ways to differentiate your law practiceToday I wanted to talk about 7 ways to differentiate your law firm from your competition.  There are a lot of golden nuggets in this podcast, and so many ways to separate yourself.  Most lawyers just flat-out ignore this checklist that would otherwise provide them with a competitive advantage in their local market.  Hopefully, you won’t!

Enjoy!

Right click here to download the mp3

Items Mentioned in the Podcast

  • Are you getting all the clients you want and need in your firm?  CLICK HERE to access your 14-point legal marketing checklist and assessment
  • ScheduleOnce
  • MyCase
  • Bill Hammond’s Alzheimer’s Law Practice (23:50)
  • Josh Brown and his Franchise Euphoria Podcast (18:29)
  • Gordon Firemark Entertainment Law Podcast (18:45)
  • Rachel Rodgers and her Small Business Bodyguard Information Product (17:30)
  • Lee Rosen’s Divorce Discourse (19:12)
  • Jay Fleischman (27:55)
  • Advocate Consulting Legal Group – Aviation Lawyers (30:05)

In this particular episode, you will learn:

The 7 ways you can differentiate your law firm from your competition:

  1. Be yourself.
  2. Deliver a better experience for your clients and prospects.
  3. Do something that no other lawyers want to do.
  4. Use a different format or channel to provide information and follow-up to your clients.
  5. Choose a different or “more specific”  audience.
  6. Become an expert in a new or novel practice area.
  7. Just flat-out market yourself better than your competition.

Action Items

  1. Follow Legal Marketing Made Easy on Twitter
  2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.

Filed Under: Podcasts, Tips and Strategies

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