Yes, you heard that right – does branding = bullshit? If you are a lawyer, you should be paying attention to this podcast, as I will be discussing why I believe that branding is bullshit (thank you Joe Polish for inspiring this podcast). I’ll also discuss 4 reasons that we, as lawyers, should ignore branding and what we should be doing with our time and marketing dollars instead.
Enjoy!
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Items Mentioned in the Podcast
- Branding = Bullshit? By Joe Polish
- I Love Marketing Podcast
- David Ogilvy
- Dan Kennedy
- Branding Defined
- Infusionsoft for Email Follow-Up
Joe Polish interview’s Jeff Madoff on Branding:
In this particular episode, you will learn:
The 4 reasons that you should avoid spending time and money on building a “brand” for your law firm, including:
- The Definition of branding.
- Why marketing consultants typically push branding on lawyers, even though this form of marketing is completely ineffective.
- The biggest reason that lawyers should not spend money on branding.
- The most important thing that lawyers must do when they start a law practice.
- A huge mistake that I made when I first opened my own law practice.
- Why you need to get in front of clients and referral sources, and why branding will not help you do this.
- Ideas that you can implement immediately to get clients into your law practice.
- One of the main things you should ask your clients and prospects about when you first start your practice, regardless of your practice area.
- Why creating a client-centered office is so important, and how brand building will not help you do this.
- What client’s care about and how you can attract more of them by focusing on this one thing.
Action Items
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